The Demand for Social Media Jobs
With the expansion of the internet and social media, comes the demand for social media jobs. In order for companies to receive customers, they have to advertise and market themselves. Before social media, companies would use billboards, television, magazines, and newspapers. The expansion of social media opened up a whole new world for marketing.
Marketing on social media involves time, thought, constant involvement, engagement, and communication. In order to be successful and get their brand across, companies hire people to do specific tasks on social media. There are many different jobs and tasks that a company has when marketing itself on social media. Social media jobs are in high demand. The salaries vary with experience and position.
Social media jobs:
- content creator
A content creator is a person who posts for their company directly on social media platforms. If the company uses Instagram, the content creator would post pictures, create captions, and post stories. The creator would stick to the companies brand. They communicate directly with their followers. A content creator can make anywhere from 30k-55k a year.
2. social media coordinator
A social media coordinator’s job is to make sure the company has the correct content being posted to social media and to make sure all content is posted. They are tasked with coordinating where and when the content is posted. Social media coordinators can make anywhere from 32k-62k a year.
3. social media strategist
A social media strategist is responsible for developing strategies and plans for the content that will be displayed. This job requires a lot of thinking to make sure the content that is posted is what the audience wants. They analyze the data and reactions. A strategist will look at competitors and see what works for them on social media. A social media strategist can make anywhere from 35k-72k a year.
