Kourtney Kardashian’s company, Poosh
Kourtney Kardashian is a reality tv star that recently started her own company called Poosh. This is a company she started that gives tips and for people to live a healthy and happy life. She creates and curates content aimed at people who want to live a better lifestyle.
The content ranges from beauty, relationships, health, mind, fitness, and body. Poosh is aimed at audience members who want a better lifestyle and want to follow tips and secrets. On the Poosh website, it says their “mission is to educate, motivate, create, and curate a modern lifestyle, achievable by all”. She curates content by sharing products from other companies that follow her guidelines of a healthy lifestyle. Poosh only shares content that is valuable to their audience.
Her reason to create content is personal. She always wanted to live a healthy and happy lifestyle, and now she can share that with all of her followers and audience. When creating and curating content it is very important to stay true to the brand voice. Poosh follows this and never strays from their voice.
Kourtney Kardashian is very popular, especially on Instagram. She has over 114 million followers. She uses this platform to promote her company.
Poosh does a good job at sharing valuable, consistent content.
